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Dr Pu Yan

Pu Yan

OXGS Associate Fellow

Dr Pu Yan is working as an assistant professor at Department of Information Management, Peking University. Prior to joining PKU, she worked as a post-doc researcher at Oxford Internet Institute (OII), University of Oxford. She received her PhD at the University of Oxford (2015-2019, Communication, Information, and Social Science), Master’s at the University of Oxford (2014-2015, Social Science of the Internet), and BA at Tsinghua University (2010-2014, Communication Science; 2011-2014, English Literature).

She is particularly interested in the social impact of technologies in everyday life context and global comparative study of information and communication technologies and media systems. In her current project, she focuses on studying the social science of the Internet using the triangulation of traditional social science methods and computational social science approaches.

Selected publications


Yan, P. (forthcoming in 2022). Internet policy and smart city in China (book chapter). Handbook of Public Policy and the Internet. Edward Elgar publishing

Yan, P. (forthcoming in 2021). Social theory and the internet in everyday life (book chapter). In Research Handbook on Digital Sociology. Edward Elgar publishing.

Mishra, M, Yan, P.*, & Schroeder, R. (2021). TikTok Politics: Tit for Tat on the India-China Cyberspace Frontier. Journal of International Communication.

Yan, P*. (2021). ‘Fed with the Wrong Stuff’: Information Overload (?) and the Everyday Use of the Internet in Rural and Urban China. International Communication Gazette. 83(5), pp. 404-427. https://doi.org/10.1177/17480485211029019

Yan, P*. Schroeder, R. (2021). Grassroots information divides in China: Theorising everyday information practices in the Global South. Telematics and Informatics, https://doi.org/10.1016/j.tele.2021.101665  

Yan, P, Schroeder, R*. & Sebastian, S. (2021).  Is there a link between climate change scepticism and populism? An analysis of web tracking and survey data from Europe and the US. Information, Communication & Society, https://doi.org/10.1080/1369118X.2020.1864005

Robinson, L., …Yan, P.…et al. (2020).  Digital inequalities 3.0: Emergent inequalities in the information age. First Monday. 25. https://doi.org/10.5210/fm.v25i7.10844

Robinson, L., …Yan, P.…et al. (2020).  Digital Inequalities 2.0: Legacy Inequalities in the Information Age. First Monday. 25. https://doi.org/10.5210/fm.v25i7.10842

Yan, P. & Schroeder, R*. (2019). Variations in the adoption and use of mobile social apps in everyday lives in urban and rural China. Mobile Media & Communication, 3(3), pp. 318–341. https://doi.org/10.1177/2050157919884718

Yan, P*. (2019). Information Bridges: Understanding the Informational Role of Network Brokerages in Polarised Online Discourses. In: Taylor N., Christian-Lamb C., Martin M., Nardi B. (eds) Information in Contemporary Society. iConference 2019. Lecture Notes in Computer Science, vol 11420. Springer

Yan, P. & Yasseri, T*. (2017). Two Diverging Roads: A Semantic Network Analysis of Chinese Social Connection (“Guanxi”) on Twitter. Frontiers. Digital Humanities. 4:11. https://doi.org/10.3389/fdigh.2017.00011

Yan, P. & Mishra, M. (2o21). How TikTok shapes the attention economy in China and India. IT4Change

 Yan, P. (2020) Payal Arora, The Next Billion Users: Digital Life Beyond the West. International Sociology, 35(2), 231-234

Yan, P. (2019). The Public-Private Partnership (PPP) Model in The Development of E-Commerce and Digital Skill Trainings in Rural China. Pathways for Prosperity. Blavatnik School of Government, University of Oxford.

Areas of expertise

  • Social impact of technologies
  • Computational social science
  • Chinese internet